Digital Transformation Definition Arena

Digital transformation is a complex process and the people part of it is just as important as the technology. At DMI we can help you drive ecommerce sales, build pipelines, develop online relationships and embed digital across the organization. Check out our business page to see how your company can succeed in a competitive marketplace. Coming down the line in 2022 and beyond are digital transformation initiatives to increase security and provide a better customer experience. Digital devices also connect businesses with customers on an individual basis, often in real-time. Today, the focus of digital transformation is mobile, apps, and leveraging personal data on a massive scale.

Digital Transformation Meaning

Some transformations have been ongoing for decades, while others are still in nascent stages. Traditionally, CIOs are in charge of a company’s information technology systems and processes. However, the role is becoming more focused on heading up business strategies and digital transformation initiatives. Learn about the top drivers, challenges, benefits and key metrics of successful digital transformation projects. To prove the success of digital transformation efforts, leaders need to quantify the return on investment. That’s easier said than done with projects that cross functional and business boundaries, change how a company goes to market, and often fundamentally reshape interactions with customers and employees.

How to Create a Digital Transformation Strategy

The digital transformation market has been growing rapidly in recent years as more and more companies have adopted digital technologies to improve their operations and customer experiences. It’s challenging to think about business growth without discussing digital transformation in 2023. A lack of clarity about digital transformation strategy is a top reason why some businesses slow down or stall momentum when becoming digitally mature. Clarity comes with what digital transformation means to your organization.

The good thing about digital transformation is that there’s no single, simple solution. Changing how you work with technology tomorrow depends entirely on how you work with technology today. The waterfall approach allowed 1 group of researchers, developers, or operators to use a machine at any given time. This was because it took an entire mainframe to run the very complex mathematical what digital transformation means for business calculations required to determine the orbital entry of astronauts. And at a calculation rate of 2,000 process per minute, compared to today’s 1,000,000,000,000,000—yep, that’s a 1 with 15 zeros at the end—that calculation could take days. On top of the time it took for a computer to process inputs and output results, each mainframe was larger and more expensive than today’s machines.


Bet on the ones with proven track records whose values most closely align with yours. Here experts drill down on digital transformation and offer advice for IT leaders embarking on digital journeys. Digital transformation is a foundational change in how an organization delivers value to its customers. Here is what transformation entails, along with tips to ensure your company is on the correct course. Focusing on customer challenges enables the breakdown of functional silos. It generally takes multiple functions to share information and solve for a quality customer experience.

Digital Transformation Meaning

Digital transformation implements technologies and best practices for fast product creation, new customer experiences and new business models in response to shifts in competitive threats, market trends and customer expectations. In a 2021 survey, 55% of European companies stated the COVID-19 pandemic has increased the demand for digital technology, and 46% of companies reported that they have grown more digital. Half of these companies anticipate an increase in the usage of digital technologies in the future, with a greater proportion being companies that have previously used digital technology.

Digital transformation

To serve its customers and compete, companies across sectors are investing in digital transformation to embed digital in their processes and culture. According to a McKinsey Global Survey of executives, companies have accelerated the digitization of their customer and supply-chain interactions and internal operations by three to four years. Meantime, the share of digital or digitally enabled products has accelerated by seven years. Once you understand your motivations, capabilities, gaps and in-house talent, it’s time to create a digital transformation strategy that can guide your business.

The rise in applications’ business prevalence was first due to server’s market disruption and then to the evolution in application architecture. That architecture is still evolving today, and it’s affecting businesses processes. Several analyst and consulting firms have laid out digital transformation frameworks that can help give form to your strategy. Remember that your actual strategy should be unique to your organization, but following a proven strategy can help you avoid missing key steps or repeating mistakes that other organizations have made before. A framework isn’t necessary, but it might be helpful, particularly if your management team doesn’t have prior experience with digital transformation. Digital transformations are not as simple as adopting technologies for each aspect of your business.

Glossary Related Terms

Embracing digital is a long-term strategy, not a short-term tactic. It must involve lasting cultural and technological change in order to bring lasting organizational and business success. The goal should be to get comfortable with change before the market demands it. Whether your business flies planes or sells newspapers, the threat of disruption looms. Today, most digital transformation efforts incorporate several of these types of technologies.

It could be as simple as setting up an ecommerce store or focusing on social commerce. This could include using cloud software to accelerate change and embracing artificial intelligence to boost operational efficiency and respond to evolving customer expectations, Fenwick says. Banking services firms, for instance, are changing how they deliver wealth and retirement to consumers by using digital channels, Fenwick adds.

Great Examples of Digital Transformation

In every case, though, starting a digital transformation journey requires a new mindset. It is a chance to reimagine how companies do things, often from the ground up. Build a more resilient business with AI-powered solutions for enterprise asset management, supply chain, and facilities operations. IBM Garage is an end-to-end model for accelerating digital transformation. It helps you generate innovative ideas and equips you with the practices, technologies, and expertise to turn those ideas into business value. This process can include modernizing legacy technology to run on modern infrastructure and interoperate with modern applications.

  • Whether operations or marketing, effective digital transformation requires a long-term commitment, a detailed roadmap, and allowance for trial and error.
  • Chances are good that no one on your current team has ever shepherded a successful digital transformation before.
  • Different aspects of business require a unique modernization strategy.
  • In many organizations, digital transformation is now seen as an ongoing process that continuously evolves with changes in technology.
  • Put in place tech-savvy business leaders along with subject-matter experts.
  • RPA processes are similarly programmed and automated – however, they exist as software processes rather than physical devices, and the tasks they perform are administrative in nature.